Top 5 Digital Marketing ideas for your Small Business in 2020

What is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

We live in 2020 and whole world is facing a huge problem Corona Virus. So everyone want to rid of this problems. And they want to get normal. Because of Corona everyone is facing money related problem because their business is down from Corona.

So here is 12 Digital Marketing ideas for small business in 2020(Corona Pandemic).

1. Do some local search marketing.

Nothing rivals a solid local search marketing strategy for small businesses.

Local search marketing consists of claiming and optimizing your business’s online listings so that you show up in relevant local searches. There’s a lot to local search, but when it’s done right, it puts your business on the map so local consumers find you when they need your products or services.

Local search isn't a new marketing idea, but it can be complicated, though, and it’s not something that happens overnight or that you can do once and forget about it. It’s best left to experts.

2. Optimize your website for humans and search engines

Does your small business website still look like old?

Time to fix that. It’s 2020, and consumers are impatient. We want instant results. We have short attention spans, so if your website is unattractive, slow to load or confusing to use, we’re going to leave and check out your competition.

Make sure your website loads quickly because consumers will abandon your site. And make sure your site is easy to navigate. Don’t forget to add clear calls-to-action that tell the customer what they should do. For instance, you can put a button in the header of your main page that says “Get Directions,” “Call Today” or “something.”

Mobile optimization is extremely important too. Google will penalize your website if it isn’t optimized for mobile so make sure yours is!

3. Take advantage of keywords.

Keyword research should be a mandatory part of every small business digital marketing strategy. You can use your business’s keywords for so many things!

And, it’s a great way to find out exactly what terms people are using to search for your business’s products and services.

Use a tool like Google AdWords Keyword Planner, Google Trends, Keywordtool.io or even search recommendations (when Google tries to help you complete a search) or the “People also search for” box at the bottom of the page to find relevant keywords for your business.

Insert those keywords into the pages of your website (try to make it natural so that they make sense within your content) or in blog posts.

4.Monitor your online reputation

Reputation management isn’t just for the biggest brands. Small businesses need to know what their customers are saying about them too.

Set up a Google alert for your business so you know when new articles that mention your business are posted.

Don’t forget about social media monitoring tools. We have one called Radiate that lets us know when people publicly post about us or comment on our statuses.

If you are aware of the chatter, you can become part of the conversation, fix problems that arise and keep your business’s reputation as squeaky clean as possible.

You should also be aware of the reasons customers complain about businesses so that you can try and protect your business from public backlash.

5. Use online networking sites to build a bigger network

LinkedIn is a great way to connect with local consumers as well as other small business owners. Not only can you network on a personal level but you can build more awareness for your business by creating and managing a business page.

LinkedIn will suggest friends of friends with whom you can connect. You can also join groups on LinkedIn and Facebook to boost your local presence.

You can also promote your small business on Facebook, Instagram, Pinterest and many more.

What you choose?

I describe 5 most important and Amazing points which are very helpful for you and your business. I give my opinion but you can choose your ideas.