White Label Marketing (वाइट लेबल मार्केटिंग क्या है?)

What is White Label Marketing and why is it helpful? You will get the answer to these questions in this blog, so let's start.  

 What is White Label Marketing? 

"White Label Marketing is one in which there is no brand of the product and is sold only to the white box or any other brand without packaging, the advantage of which is that it can easily give any product or service to any market or e-commerce company."


The number of startups using white label marketing in China and Japan is over 62% and growing rapidly. Small businesses are using it in India but they are still unaware of white label marketing.


Markets are made for service

The first challenge for any startup is to create a market for their product or service. It is not easy to establish someone's new product between a big brand or a stable business. Therefore, even after the idea is unique, the product or service fails. Startups can initially establish themselves by resorting to White Label Marketing.

 Why white label is the marketing trend 

White label marketing has started in Asia. It has the largest number of small businesses or traditional businesses. The major reason for the increase in the trend of white label marketing is the establishment of big setup of big e-commerce brand in countries like India and China. According to startup experts, currently only 18% of startups in India are using white label marketing, while in China and Japan, the number of startups using white label marketing is more than 62%. Big e-commerce brands are looking for small businesses that can sell goods without any brand.